Metroparks of the Toledo Area Unveils a New Brand
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IDENTITY
Metroparks is announcing a new brand identity to bring a fresh look to a bright future. The iconic “M” with stylized oak leaf continues the tradition of the oak tree used since the late 1990s, but in a format more suited to small screens where more people today get their information. The name of the agency, Metroparks of the Toledo Area, remains the same, but as in the past, it is shortened to Metroparks Toledo for immediate recognition.
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WEBSITE
An all new MetroparksToledo.com replaces a decade-old site developed before the revolution in mobile communications put the internet in everyone’s pocket. An interactive map will help park users navigate trails, while the bold, colorful graphics of beautiful scenery will invite visitors to explore all that northwest Ohio has to offer.
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GET OUTSIDE YOURSELF
The new slogan, “Get Outside Yourself,” is an invitation—even a gentle nudge—to look beyond yourself and your own neighborhood to discover the natural treasures found in our region. The Toledo area has beautiful natural areas, and spending time in nature is good for the body and soul.